Cinemall Responsive Website

Cinemall strives to create an easy way for people to enjoy their movie with ordering food. The app and website is for people who want to skip the line or have trouble communicating with others via a language barrier or social anxiety. 

Audience 

I conducted interviews and created empathy maps to understand the user I’m designing for and their needs. Primary user groups identified was families, friends, dates, and solo movie goers.

Pain Points

From the interviews I identified customers of Cinemall only go to the movie theater about two times a month. The research shows they have pain points from ordering food or not getting anything at all.  

I conducted two rounds of usability studies. There was six participants in each study. The first usability study was on the wireframe designs. Insights was gathered to improve the app to be used on the second study of a high fidelity prototype.

Round 1 findings

Reward point system

Be able to change language

Save orders for future orders

From designing Cinemall, I learned that going from an app to website design can be challenging to figure out the right layout to have similarities to each other. Updates will still be needed based on user and peer feedback.

Next Steps

Conduct another round of usability and accessibility studies to see if pain points were fixed.

Check customer reviews of the website to see if improvements need to be made.

Do a survey at the end of website order for feedback.